The List You Need for 2013

It’s that wonderful time of year where we are inundated with lists recounting the failures and successes of the previous 365 days, the most important whatevers to look out for in the coming twelve months, and all sorts of other top 10s, 20s, or 100s. It can get a bit difficult to sort through them all. To save you a bit of time, we wanted to pass on this extremely useful guide to what the creators of the content are calling, “The Year of the Customer.” It’s 6 key marketing trends for 2013. Additionally, we’ll layer onto three of their key points how their advice applies to your Hispanic shoppers and clients. Silverpop’s outstanding deck will be something you’ll want to keep around the entire year. Be sure to share it with all your marketing teams. Watch the videos, absorb the content, read the case studies, and seriously consider implementing their advice when you look out over the year 2013.  

A Profitable Private Label

It’s widely reported that brand loyalty is quite strong among US Hispanics and quality is often associated with brand-name products, but a Florida discount pharmacy has launched the first bilingual private label. How will this impact purchasing decisions of millions of Hispanic shoppers?

50 Years of Broadcasting Dominance

In many ways the story—and success—of Univision closely tracks with that of the Hispanic American community over the last fifty years. Univision came up a lot last fall during the election for their “Meet the Candidate” forums. However, for many working in and with Hispanic brands and shoppers, Univision has been top of mind for a very long time. In this entertaining and insightful article, you’ll gain an understanding of where the company has been and, more importantly, where its headed.

Religion and US Hispanics

Over the last couple of months we’ve talked extensively about the Hispanic influence on politics. It seems only fitting that now we’d go into another often taboo subject: religion.

Election Wrap Up

That was quite an election we just had—to say the very least. Regardless of who you were hoping to win, you were treated to lots of drama and excitement. Those of us in the Hispanic marketing and advertising industry were particularly pleased to see the influence of US Hispanics being reported across the country.

Sounds Delicioso: Nuevo Latino

To say that food and meals are important to Hispanic Americans is a bit of an understatement. It’s easy to find all sorts of studies and findings that talk about how highly freshness, quality, and nutrition are prioritized by Hispanic shoppers. We’re happy to report on a trend you’ll likely be seeing in your local grocery stores and restaurants—if you haven’t already taken part in it yourselves. While culinary “fusion” has been on the rise recently (Korean tacos anyone?) we want to focus on one particular aspect of that exciting change in tastes and flavors. That trend is Nuevo Latino fare.

Extra, extra! Read All About It! Hispanics and Print Media

Please forgive the title of this post—it just couldn’t be helped. Regardless, we’re excited to share some fascinating findings from the National Association of Hispanic Publications regarding the state of Hispanic print. You’ll definitely want to keep this deck around and share it with your marketing teams and media buyers.

Hispanics and the 2012 Election

We’ve entered the final stretch in the grandest race this country experiences, the presidential election. The pageantry, the debates, the spending, it all makes for spectacular watching, and not to mention what an incredibly important choice hangs in the balance. It’s an institutionalized piece of national grandeur, but how do those who are relatively new to our country feel about the race (whether they get to participate—vote—or not)? It’s valuable to step back and gain perspective on how the largest minority in the US interact with a process many citizens take at face value. By seeing the process through a Hispanic lens, your brands can gain insight into how Hispanics see themselves fitting into the national landscape. 

The Future of Language in Hispanic Marketing

You know that Hispanic marketing is more than merely translating your English copy to Spanish.  But going forward, is there going to need to be any translation at all? With the majority of Hispanic growth in the US coming from births rather than immigration, we’re going to experience a new generation of citizens born of foreign parents, but educated in American schools. As David Morse of AdAge suggests, the sound of the Latino future is English. 

Getting Smart on Hispanics and Education

What a year to be following all the milestones in the demographics of the United States. Hispanic births within the borders outpaced immigration as the top source of growth, Asians surpassed Hispanics as the fastest growing minority group (although their overall numbers are still much lower), and studies revealed Hispanics largely self identify with their country of origin rather than adopting general labels such as “Latino” or “American.” Now we’re seeing positive numbers regarding US Hispanics place in the educational system, and it’s very inspiring.